Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, Creative Agencies continue to thrive.
A lot of times, Creative Agencies get overlooked by its other more popular counterparts. One good example of this is the Digital Agency. The rise of online advertising has made Digital Agencies one of the most sought after service by advertisers. This creates a lot of confusion amongst advertisers on what type of agency they should use for their campaigns.
So what are the key differences between a Creative Agency and a Digital Agency? Before we answer this question, let us define the two agencies first.
What is the definition of a Creative Agency?
According to Playground Inc, Creative Agencies focus on design and often use outside partners like ad marketing consultants to fully deploy their work.
Most of the time, Creative Agencies offer print design services. Good Creative Agencies are typically “branding experts” who are great at marketing and product design which is meant to be visually exciting, enticing and persuasive.
Creative agencies are also known for designing great logos, letterheads, business cards, and achieving a cohesive overall branding feel.